This photo was taken September 2012. Flanking the Christmas decorations are Halloween costumes. At the time I Tweeted that I was divorcing Target. It didn’t take. |
I was in Target the other day looking at things I didn’t need in the home decor section* (maybe next time wall hook shaped like an elephant and useless tin bird pitchers) there was a customer who had a guilty, slightly desperate look in her eyes.
“I can’t believe I’m looking at this stuff already,” she said to me as she sifted through holiday-themed snow globes. “It feels like it was just Halloween.”
Yes! YES! Complete stranger. Thank YOU! It was, in fact, just Halloween. Just two weeks ago. We still have fun-sized M&Ms and Milky Ways left in the candy bowl and pumpkins on the porch to prove it (and they will remain there, until after Thanksgiving … and maybe a little into December depending on when I decide to cede the yard to inflatable Christmasstuffs. Hell, maybe I’ll just keep them there all winter. I wouldn’t be the first person in my neighborhood to be less than seasonally inclined).
But to the good people at Target (and probably most other retailers in the country), Nov. 13 might as well have been Dec. 13.
I joke with Brad every year in July and August that the back-to-school stuff would be gone in a second and the Halloween stuff would be put out for a couple of minutes, but secretly that whole time its Christmas. Because lining the back walls of the story and lurking in the themed aisles are tell-tale signs: tree stands and Santas and strings of lights.
There’s no attempt at all anymore to give us November and the time to watch the last of the leaves drift off the trees.
There’s no breath before the rush of the holidays. And poor Thanksgiving is being reduced to Black Friday Eve — or worse just Black Thursday.
After my visit to Target I saw this report on the local news station about the holiday retail season getting an early start which confirmed all of my assumptions. In the story, they interviewed the manager of a local Walmart, which will open at 6 p.m. on Thanksgiving.
“At the end of September we still had Halloween but we were changing right over to Christmas,” he said.
When asked about how they determine what time to open for Black Friday sales, he responded:
“We kind of wait until everybody comes out with there times and then we go with that so we try to be ahead of that game but I can foresee us starting on a Wednesday sometime down the future.”
P.S. My NaNoWriMo update (yes I’m still at it … but woefully behind … but not too worried about it because at least there’s forward motion).
15,769 words
0 words written today
34,231 words remaining
At this rate I will finish on Dec. 21, 2013
2,283 words a day to finish on time
** The self-conscious part of me feels that I should acknowledge the sappiness of the song and the images and how it probably plays right into the stereotypes of Christmas anyway. But then the earnest part of me really wants to beat the crap out of the self-conscious part of me because the self-conscious part of me is missing the point. So here I’ll have it both ways.